Reply To: Clavietta in the UK

Alan Brinton

I don’t know whether TV appearances and such by celebrities were part of a Clavietta endorsement strategy in the U.S. It’s possible.

I don’t think I’ve seen one advertisement in U.S. publications that was devoted to the Clavietta. It appeared occasionally in music store ads along with Hohner Melodicas or other musical instruments.

Hohner targeted music educators with early 1960s advertisements, especially in the Music Education Journal, and with supporting materials and visits to school districts and conferences. I haven’t seen anything like that for the Clavietta.

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